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When Building a Team,
Don't Settle for Cheap Substitutes
Before the days of Mapquest and GPS, I remember poring over a map and predicting I could shave 40 miles and 60 minutes off our road trip. Projecting supreme confidence, I exited the interstate to “cut the corner,” anticipating speeding along a lonely country road, and getting to our destination in record time. But, after spending two long hours crawling through dinky little towns, getting stuck behind hay trailers, and wearing out a set of brakes on a myriad of hairpin turns, I finally had to admit to my now frustrated passengers that I was a total idiot—and we were going to be an hour late rather than an hour early!
Why is it we seem to always seek out the easiest, quickest, and least painful way to accomplish something? Maybe you, like me, rejected your mom’s old-fashioned warning of “haste makes waste,” stubbornly insisting your way would be better and faster. Don’t feel alone; from Henry Ford mass producing Model T’s to the “get rich quick” tech stock day traders of the 90’s, we Americans want it, and we want it now! Sadly, many Christian workers have been lured into this thinking too, and instead of paying the price in time, money, and effort to diligently establish a deep, solid, long-term support team that will last a lifetime, they desperately look for shortcuts. They’re really just “cheap substitutes” that initially look good on the outside, but may very well bring disappointment down the road. Here are three examples:
1. Banquets
Everyone loves a good meal, speaker, and slide show. We’ve all experienced the heart-tugging appeal, the filling out of the commitment card, and the gregarious emcee shouting out the grand total raised. These are fun and can increase awareness, but some organizations spend more time planning funding events (banquets, golf tourneys, auctions, etc.) than they do fulfilling the witnessing and discipling goals of their ministry! I can promise you that spending 20 hours planning a big bash will not produce a fraction of the results that 20 one-hour support appointments will. And many of the same people who write the obligatory $75 “one-time” checks at banquet time would be the same ones who would commit to investing $100 to $150 per month if someone took the time and courage to meet with and ask them—individually.
2. Church Tours
Some Christian workers pack up their family and materials and go from town to town, church to church sharing about their ministry and needs. Their theory is that if they can just preach enough rousing sermons, apply to enough mission committees, and get enough folks to sign their newsletter list that full support is right around the corner; frantically praying, of course, the “love offerings” somehow cover all the fast food, cheap hotels, and gasoline bills! But instead of producing strong monthly support teams, these (6, 12, 18(?) month) ill-advised “vision trips” usually result in nothing more than worn-out kids, disillusioned spouses, and broken-down cars.
3. Pledge Cards
I know many Christian workers who mail or hand pledge cards to donors, but I cannot, for the life of me, figure out why. What is their purpose? Some say they act as a “silent reminder” continuing to make the ask on our behalf. But if, every single time, your M.O. is to meet with them face to face, ask them to come on your team, (if need be) call them back for a decision, and then come by and pick up the first check, please tell me what a pledge card does for you?!
Friends, here’s my admonition: Don’t ever do ANYTHING that substitutes for the personal, one-on-one approach. Don’t hide behind fancy banquets, whirlwind church tours, or colorful pledge cards. Think for a moment: How would you want to be approached and treated? Here’s a rule to go by: Do unto others as you would have them do unto you.
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March 2008 |
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In the next issue...
How My Relationship with God Affects My Support Raising
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| What is Support Raising Solutions? |
This is a free monthly newsletter focusing on crucial topics in the world of personal support raising. It is not intended for the general public or individual Christian worker, but specifically designed for support raising trainers or policy makers within ministries who focus on fulfilling the Great Commission.
Each issue will highlight a pertinent subject or question which will be followed with a "Second Opinion" from another authority in that field. We do not pretend to have all the answers. Our main goal is simply to get as many new and veteran Christian workers to their assignment quickly - and fully funded! |
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| About the Author |
Dr. Steve Shadrach is President of The BodyBuilders. In this article, he is critical of three support methods, but only as they relate to personal support raising by individuals, not organizational fundraising. |
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There can be confusion about the proper approach to raising money for ministry. It’s like two people (one large, one small) going to the store looking for something new to wear. Both fall in love with the same garment and as luck would have it, it comes in “One Size Fits All,” so they both buy one and take it home. As each tries it on, do you think both of them look the same? Certainly, one must have a tight fit and one a baggy fit. Lesson learned? Better to buy a size designed for their separate body builds.
Banquets—are not a “one size fits all” either. They are not good for raising individual support, but may be good for institutional support. They are good to build awareness and excitement for an organization. Politicians certainly use dinners and rallies to raise truckloads of money! But, there is also a back-room component to this where they are focusing on one-on-one fundraising. It takes both styles.
Church Tours—be careful here. Speaking in churches can be good if you are a skilled and gifted communicator, but bad if you are introverted or a poor speaker with little presence in front of a crowd. You may be the best missionary in your chosen area of service, but not gifted to be up front. Speaking in churches builds awareness, but usually not funding, and can be a poor investment of your time.
Pledge Cards—here I would agree. They serve very little good. When asking for a gift, it needs to be personalized as much as possible. And if a donor is not sending in his/her monthly gift, then it is the missionary’s responsibility to find out why and respond accordingly.
Bottom line is that not all people may want to be approached in the same way. It could be that some individuals like the anonymity of a banquet, some like small group sessions, some like direct approaches, maybe some like to see the missionary in church to get a feel for what they are like, and maybe, just maybe, some like pledge cards. Develop relationships and move toward an individual approach. Too many organizations and individuals spend all their time with events and not enough time in direct contact with donors. It is true that you will raise more money directly one-on-one than indirectly with events.
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| About the Author |
George Loring was a local church pastor for 25 years before shifting focus to funding for organizations and mission agencies. He is the VP of Partner Relations for Missions Door (formerly Mission to the America) www.MissionsDoor.org.
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