Getting "Buy In" from Supporters
at Pivotal Transitions  

   Emily was a 35-year-old schoolteacher who had developed quite a heart for missions. She had taken the Perspectives on the World Christian Movement course, gone on short term mission trips, prayed regularly through Global Prayer Digest and then felt a call to do more. She arrived at a critical crossroads and was thinking seriously about accepting one of the staff opportunities presented to her by several agencies.
   She prayed, fasted, and read Scripture until she finally thought she knew God’s will. Overjoyed, Emily immediately worked to gather a newsletter list of 300+ people she’d known during her life to inform them of the good news. The headline read EMILY GOING TO CAMBODIA WITH FMO AGENCY with a subtitle of “Read below how God led me to my decision.” She was confident she would instantly be inundated with calls, emails, congratulations, even checks being sent in. But it was not to be; besides the message she got from her stunned father, almost no one seemed to acknowledge this momentous declaration. Discouragement set in, and she was already questioning her “calling.”
   Where did Emily go wrong? Was it that she was a terribly unloved person or that her church was just not missions-minded enough? Neither! Emily simply forgot a fundamental principle of human nature she had used a thousand times in her classroom.

If you want someone to “buy in”
you better first let them “weigh in!”

   Whether it is asking fifth graders which of three books they would prefer reading or asking 300 potential donors their opinion of which career path they feel you should pursue, you can almost never go wrong by inquiring, “What do you think?” So if you’re considering embarking on a new ministry (or a transition to a new position or organization) and you want to have (or maintain) a strong support team, you might want to read and heed the following:

1. Always honor and include your supporters
Instead of just announcing to everyone that God has spoken to you and now you are delivering that pronouncement to the masses, why not take a more humble, teachable approach? Whether you’re just getting started or a ministry veteran, showing respect and dignity toward your supporters will produce interest and appreciation (and support!) in your life and ministry.

2. With many counselors there is victory (Proverbs 15:22)
You’ll be amazed when you apply this passage and seek the advice and input of the people in your world. Asking is normally better than telling, and besides, you never know how the Lord might speak through your family, spiritual leaders, friends, and yes, even your potential financial supporters. Some of them might know you better than you know yourself, offering some keen insight. They love you and want what’s best for your life. Don’t shut them out!

3. The greater the investment, the greater desire for input
Segment your contacts into three groups. Who are the 6-10 people who might be able and willing to be major prayer and financial stakeholders in your ministry? Go to them personally to ask them to pray and think with you, to give you feedback and questions. Next, identify 8-12 potential medium stakeholders and phone them for their advice. Finally, send out a mass newsletter, sharing your heart and journey in life and ministry, including all your contact info, and asking for their counsel or concerns. When it comes time for you to ask for support, these three groups will feel greater ownership and loyalty to you. They will much more likely “buy in” because you gave them a chance to “weigh in!”

 
June 2008
In the next issue...
Three Secrets to Save Your CEO
from a Heart Attack!
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SteveShadrach Dr. Steve Shadrach is President of The Bodybuilders, but freely admits that life and ministry seem to always be “three steps forward and two steps back!” This life has a way of humbling us, pushing us toward God— and others—for help.
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   I have fond memories of my twelve month mission effort reaching out to college students in India. The ministry there was pure joy, but as my year wound down, I battled a nagging question: “What am I going to do now?” I had three great options on the table with three outstanding organizations, but only about a month left to decide which one I should choose. The main thought running through my head was: “I need some help!!” Of course I had been praying about it for a while, but there was no voice from heaven commanding me where to go. The more I thought about it, the more I realized I would be wise to tap into a ready-made source of help God had already provided for me—my supporters!

   So I wrote an email to them explaining my options and asking for prayer and advice. The response was amazing, as all kinds of people contacted me, sharing their heart and thoughts. Some gave me advice in areas I had not yet considered and started their correspondence with: “Have you thought about…?” Some wrote back specifically telling me why I would be great in a particular ministry role. A host of supporters agreed it was a difficult choice and that all three options seemed appealing. Most of all, everyone who responded said, “I will be praying for this decision.”

   Just from writing this one short email I received new perspective, personal encouragement and affirmation, and a reinvigorated team of prayer warriors coming before God asking for wisdom. When I finally made my decision, I wrote a letter back to my supporters explaining what route I had chosen and why. And their response? They wrote back with reassurances they had been praying for me and were excited about my new direction. By far, the majority of them stayed on my support team and are still investing in me today. They had bought in!!

   When I think about all the great folks who support me, I picture a team. I’m playing one role and them another. I can’t accomplish this ministry without a team, and when you don’t let your team “weigh in” on your major decisions, it’s foolish…even selfish. My encouragement to you? Determine to be a team player by letting your supporters weigh in before expecting them to buy in!


 
About the Author

Matt Pace is a (well supported!) staff person for Student Mobilization at the University of Central Arkansas. His campus ministry is described in the chapter “One Spiritual Arsonist I Want You To Meet” in the new book Brown Like Coffee. Please visit the site at (brownlikecoffee.com)!

 

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