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Getting "Buy In" from Supporters
at Pivotal Transitions
Emily was a 35-year-old schoolteacher who
had developed quite a heart for missions. She
had taken the Perspectives on the World Christian
Movement course, gone on short term mission
trips, prayed regularly through Global Prayer
Digest and then felt a call to do more. She arrived
at a critical crossroads and was thinking seriously
about accepting one of the staff opportunities
presented to her by several agencies.
She prayed, fasted, and read Scripture
until she finally thought she knew God’s will.
Overjoyed, Emily immediately worked to gather a
newsletter list of 300+ people she’d known during
her life to inform them of the good news. The
headline read EMILY GOING TO CAMBODIA
WITH FMO AGENCY with a subtitle of “Read
below how God led me to my decision.” She
was confident she would instantly be inundated
with calls, emails, congratulations, even checks
being sent in. But it was not to be; besides the
message she got from her stunned father, almost
no one seemed to acknowledge this momentous
declaration. Discouragement set in, and she was
already questioning her “calling.”
Where did Emily go wrong? Was it that she
was a terribly unloved person or that her church
was just not missions-minded enough? Neither!
Emily simply forgot a fundamental principle of
human nature she had used a thousand times in
her classroom.
If you want someone to “buy in” you better
first let them “weigh in!”
Whether it is asking fifth graders which of
three books they would prefer reading or asking
300 potential donors their opinion of which career
path they feel you should pursue, you can almost
never go wrong by inquiring, “What do you
think?” So if you’re considering embarking on a
new ministry (or a transition to a new position or
organization) and you want to have (or maintain)
a strong support team, you might want to read
and heed the following:
1. Always honor and include your supporters
Instead of just announcing to everyone that God
has spoken to you and now you are delivering
that pronouncement to the masses, why not
take a more humble, teachable approach?
Whether you’re just getting started or a ministry
veteran, showing respect and dignity toward your
supporters will produce interest and appreciation
(and support!) in your life and ministry.
2. With many counselors there is victory (Proverbs 15:22)
You’ll be amazed when you apply this passage
and seek the advice and input of the people in
your world. Asking is normally better than telling,
and besides, you never know how the Lord might
speak through your family, spiritual leaders,
friends, and yes, even your potential financial
supporters. Some of them might know you better
than you know yourself, offering some keen
insight. They love you and want what’s best for
your life. Don’t shut them out!
3. The greater the investment, the greater desire for input
Segment your contacts into three groups. Who are
the 6-10 people who might be able and willing to
be major prayer and financial stakeholders in your
ministry? Go to them personally to ask them to
pray and think with you, to give you feedback and
questions. Next, identify 8-12 potential medium stakeholders and phone them for their advice.
Finally, send out a mass newsletter, sharing your
heart and journey in life and ministry, including
all your contact info, and asking for their counsel
or concerns. When it comes time for you to ask
for support, these three groups will feel greater
ownership and loyalty to you. They will much more
likely “buy in” because you gave them a chance
to “weigh in!”
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June 2008 |
In the next issue...
Three Secrets to Save Your CEO
from a Heart Attack!
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| About the Author |
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I have fond memories of my twelve
month mission effort reaching out to college
students in India. The ministry there was pure
joy, but as my year wound down, I battled a
nagging question: “What am I going to do
now?” I had three great options on the table
with three outstanding organizations, but
only about a month left to decide which one
I should choose. The main thought running
through my head was: “I need some help!!”
Of course I had been praying about it for a
while, but there was no voice from heaven
commanding me where to go. The more I
thought about it, the more I realized I would
be wise to tap into a ready-made source of
help God had already provided for me—my
supporters!
So I wrote an email to them explaining
my options and asking for prayer and
advice. The response was amazing, as
all kinds of people contacted me, sharing
their heart and thoughts. Some gave me
advice in areas I had not yet considered
and started their correspondence with:
“Have you thought about…?” Some wrote
back specifically telling me why I would be
great in a particular ministry role. A host of
supporters agreed it was a difficult choice
and that all three options seemed appealing.
Most of all, everyone who responded said, “I
will be praying for this decision.”
Just from writing this one short email
I received new perspective, personal
encouragement and affirmation, and a
reinvigorated team of prayer warriors coming
before God asking for wisdom. When I
finally made my decision, I wrote a letter
back to my supporters explaining what route
I had chosen and why. And their response?
They wrote back with reassurances they
had been praying for me and were excited
about my new direction. By far, the majority
of them stayed on my support team and are
still investing in me today. They had bought
in!!
When I think about all the great folks who
support me, I picture a team. I’m playing one
role and them another. I can’t accomplish
this ministry without a team, and when you
don’t let your team “weigh in” on your major
decisions, it’s foolish…even selfish. My
encouragement to you? Determine to be a
team player by letting your supporters weigh
in before expecting them to buy in!
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| About the Author |
Matt Pace is a (well supported!)
staff person for Student
Mobilization at the University of
Central Arkansas. His campus
ministry is described in the
chapter “One Spiritual Arsonist
I Want You To Meet” in the
new book Brown Like Coffee. Please visit the site at (brownlikecoffee.com)!
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August 1-2, 2008
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