Asking for Referrals:
A Key to Multiplying Your Contacts

    Olga was a 24 year old Campus Crusade staff girl I met during the year our family spent in Ukraine reaching out to college students. She was later assigned to come to America and raise $2700 in new monthly support that would cover her needs and two other national staff. She knew no one here and had only a 21 day visa. So, a Crusade staffer here made a deal with Olga. He would give her 40 "referrals" to start her support raising activities with if she would give him 40 new ones on her way out of the country.

    And that’s exactly what happened. Olga was so motivated that she raised the entire $2700 in new monthly support using only referrals (and referrals of referrals, etc…!) and gave that Crusade staff guy 40 new ones before her trip home. She was a woman with a mission!

    Asking for referrals. For some it will be unnecessary because you have hundreds of people at different stages of your life who you can go back to and invite them to join your team. But some will have to pursue a strategy of asking for referrals to get to 100% support. If so, here are some thoughts:

1. Expand your thinking first
    Come on now. Have you really worked hard at namestorming every person you have ever known (or even met!) in your lifetime and put them down on your list? Refer to the June ’07 SRS newsletter for how to go back and ask people you haven’t seen—in 40 years!
 
2. Have a sense of urgency
    Like Olga, are you willing to go anywhere and talk to anyone about your ministry and coming on your support team? Some are too proud—or too lazy—to do whatever it takes to get to their ministry assignment quickly—and fully funded.
                                                                                                                            
3. Prepare and practice
    Don’t shoot from the hip when asking for referrals. Craft a script and role play it with friends. Get feedback and practice again. Make the first ten appointments with people who will be favorable toward your requests.
 
4. Ask every person for referrals
    Invite every person you meet with to join your regular support team. After they have made their decision (yes or no) tell them there’s one more way they can help—to suggest friends of theirs you might meet with who also care about reaching out for Christ. If they resist, then back away and don’t press it.
                                                                                                                             
5. Help them think of names
    It may be they’re not resisting, they just need their memory jogged a bit! If possible, do a little advance homework. If they are part of a church, small group, or club you might mention these one at a time to see if names come to their mind. If they give you names, ask if they have phone numbers and addresses handy.
 
6. Be positive and thankful
     Expect to get a good response. Believe in God (and yourself!) that you and your ministry are worth significant investment. Be thankful to the Lord and to each person who trusts you enough to give referrals to you. Treat each one with great care!

Note: Before you ask anyone for a referral please go to:
www.thebodybuilders.net/supportraisingsolutions/resources/referrals

        
 
July 2007
In the next issue...
Jesus:
Did He Really Live on Personal Support?
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    The questions that I want to address are: How do you ask for the contacts, and how can we maximize our support raising time?

    First, I pray that God would go before me as I talk to people about others they know. While I’m sharing about my ministry I thank them for wanting to be on my prayer and financial support team (or if they are already on my team I thank them for their faithfulness). Then I ask if I can run an idea by them: “If you were going into missions yourself who would you ask to be on your support team?” Believe it or not, they sometimes actually feel honored by me asking them to help in this way!

    I then get out a brainstorming tool (to help jog their memory) that lists different groups: family members, church friends, work associates, etc…I encourage them and let them know how much I appreciate them taking the time to brain storm people they know. And depending on the person, I sometimes mention that others have given me up to 50-100 referrals. Yes 100! That keeps them going and stretching for more names. With a little help, I believe the average American could come up with over 500 names. If they have the time I try to see if they have the addresses and phone numbers available for me to write down.

    Lastly, I try to take a photo of myself and the person who brain stormed names with me. I ask them to write down a short paragraph or two endorsing me and my ministry. I then go home and word process a letter with the endorsement and picture and send it out to the new possible partners. Believe it or not, I work toward actually talking with 10 people a day on the phone to set up appointments. That way I can make 50 contacts a week when raising support full time.

    As I am going, I keep in mind that all believers have a great spiritual need to be investing in a missionary. In that way I’m not just representing my needs, but the need of people around the world who are without Christ.

 
About the Author

Chuck Schwaninger has been on Campus Crusade staff for 25 years and is on the Ministry Partner Development Executive Team training other staff how to raise their support. He and his wife Michele have three children.

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