Connecting You to Major Donors:
Why Staff Should be the Bridge  

   Here's the scene: Stella Staffer has raised her monthly support, reported to her ministry assignment, and is off to a good start. She is also being faithful to stay connected to her financial partners through newsletters, periodic phone calls, and visits. In the process, she realizes that Marla and Major Donor, one of the couples that supports her, is probably worth a lot due to the company they own, house they live in, and the ministries they support. As Stella gets with them they are curious to know about the organization’s vision and leadership and she is glad to share.
 
   But panic strikes Stella one day when she finds out the President of the ministry is coming through town trying to raise funds for the whole organization. She does not want the Donor couple to meet the President because they might decide to give their $150 a month to the organization rather than to her. So she hems and haws, telling the ministry leaders she can’t really think of anybody who might be a candidate to give larger gifts. In fact, word has spread through the grapevine, and all of the ministry staff from town to town is protecting their potential bigger givers from the “greedy claws” of the organization’s development officers!
 
   The problem is that Stella and her fellow staffers have it all backwards. When a staff person identifies someone on their team who might be a larger giver, they should instead work hard to introduce them to the leadership of the ministry. Studies show that when a person gives to an individual and the ministry their commitment, loyalty, and longevity are significantly increased—to both parties. When staff catch this spirit of sharing (vs. hoarding) supporters it opens up entire new networks of potential givers to the overall ministry. This will result in a healthier organization that trickles down to a healthier staff and programs.
 
Wise staff cheerfully share their supporters with ministry leadership.

Bottom Line:

1. Givers like Marla and Major Donor will probably not write Stella a $25,000 check.

2. If they can meet the ministry leaders and grasp the organization’s vision—and are asked to invest—they might just write that check.

3. This initiates a triangle of trust between the givers, the staff person, and the leadership, where everyone wins—not to mention the brownie points the staffer obtains in the process!

4. Besides, our supporters don’t belong to us (or the organization). They belong to God and He has temporarily shared them with us. If we don’t share them with others, they might be taken away!

 
        
 
December 2005
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To Ask or Not to Ask:
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About the Author
SteveShadrachSteve Shadrach was a pastor, missionary, and founder of Student Mobilization campus ministry before launching The BodyBuilders in 2000. He lives in Fayetteville, Arkansas with his wife and children.
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    For most ministry leaders the thought of having to raise funds day in and day out, year after year, is nothing short of frightening. But it helps when we remember we serve in a unique role as “blessing brokers." If we fail to present people with the opportunity to give, we are denying them a blessing from God (Phil 4:17-20). And, as God lifts us to greater leadership responsibilities, our success will depend on our willingness to embrace a greater ministry of asking.

   As it relates to individual staff giving, there appears to be a limit as to how much a ministry partner will give to one staffer—somewhere between $5K--$10K. Even though they may have much more to give, they won’t because they don’t want the staffer to become dependent on them. Their accountants tell them to give more or better yet, God tells them to give more! If we do not present greater opportunities for giving, some other ministry will!

   Some staff might fall into the trap of thinking, “If my donors hear of other opportunities, it will take away money I would have received.” When the CCC Fellowship Dinner Strategy first began, staff members in one city were reluctant to invite their own personal supporters. They felt that if the needs of the local campuses were presented, supporters would shift their giving to the corporate need. But that all changed after the event. One staff woman invited not only her own supporters but individuals who had previously turned her down. That night she saw an increase of over $1000 in current monthly support, and over $100 of that was raised from the individuals who had not given before. At the same time, more than $20,000 was raised for their collective budget. What happened? Ministry partners increased to her and gave to the bigger project because they now understood the “big picture” and were even more excited to be supporting their individual staffer. As one staff said, “The banquet is my best support appointment of the entire year.”

 
About the Author

Jim Dempsey began with Campus Crusade in 1984 in development and marketing. He has also served as Vice President for Evangelical Development Ministry.

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