Facebook:
The Support Raiser's New Best Friend

We ask participants in our Boot Camps to bring the names and contact info of at least 200-600 friends or acquaintances they've made during their lifetime. Without exception, there are always a few trainees who just can't seem to come up with more than 87 names or so. If I was just a tad meaner, I would mock them, saying: “You're 40 years old and want to go into full-time Christian work? So, you love the ministry…it's just people that you hate!” Of course, I would never say that, but there is a sad bit of truth in my sarcasm. Friend, ministry IS the people business and if we haven't even spent the time reaching out to others in our B.F.M. (Before Full-Time Ministry) days, what makes us think we will be able to flip some magical switch inside our brain that instantly transforms us into serving/loving the multitudes and giving our lives away in nurturing relationships? As we say in the south, “Ain't gonna happen!”

But I don't want to come down too hard on the “Mr. Boot Camper with only 87 names guy” because he's just doing what almost every support raiser does starting out. It's not that they hate anyone; the problem is they summarily cross off their prospect list the names of 900+ folks they haven't seen for 5, 10, 20+ years, etc…You see, out of the approximately 1000 people you've met or known in some measure during your short stay on this planet, you've probably stayed in touch with only about 60 of them. And certainly the only people with the guts (or penchant for rejection) to actually call any of the “neglected” 940 could only be Amway or insurance salesmen!

Well, a 20-something Harvard dropout named Mark Zuckerberg has changed all that for us. Now, instead of it being weird or awkward to re-connect with your 5th grade Girl Scout friend or your 9th grade lab partner, it's ok—even cool—to do so. How did Zuckerberg pull it off? In 2004, he created a simple computer program to communicate with some of his college buddies. When it caught on at other campuses, he decided to open it up to all colleges, then all high schoolers, and finally the whole world! Affectionately known as Facebook, it is now the largest and fastest growing social network anywhere with over 175 million active users (adding 150,000 daily!) who spend three billion minutes a day cruising the site for more friends. Let me mention four quickies on how Facebook can become (to you—a support raiser) your new best friend:

1. Resurrect your “Namestorm List”
Rethink all the hundreds of names you conveniently “forgot” about from your past lives and go back and write each one down. Don't leave anyone off!

2. Befriend them on Facebook
Search for and ask each to be your friend. Virtually everyone says "yes" because the measure of popularity on Facebook is how many friends you accumulate. Enjoy re-connecting, sharing memories and old pics.

3. Join or start affinity groups and invite old friends
Your friends have joined a number of the thousands of Facebook clubs/groups with interests ranging from sports teams, school classes, and hobbies. Jump in and have some fun.

4. Build rapport and prepare to ask
Pick and choose which friends you want to go deeper with. As you share your life and ministry, it opens up spiritual discussions and opportunities. Then when you set up your next round of support raising trips, these “old-new” friends will be primed to see you and listen closely to the voice and heart they remembered from many moons ago.
 

 
April 2009
In the next issue...
Three Reasons Support Raising
Might Just "Ruin" Your Life
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SteveShadrach Dr. Steve Shadrach is President of the BodyBuilders and also a Facebook fan. But his kids were so embarrassed that he was on Facebook they made him promise to never ask anyone to be his friend. He has remained faithful to that promise!
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If you are someone who is seeking to develop personal financial ministry partners, one of the greatest opportunities in history is the new social networking tool called “Facebook.” I know that may seem like a bold statement from someone who has been raising support for over 20 years. I wish I had this tool when I started two decades ago!

As I train new missionaries in support raising, many have difficulty coming up with more than 50-100 potential partners, and so I ask them, “How many friends do you have on Facebook?” Typically they have over 100. Even though the average Facebook user has around 125 friends, most people I know have well over 300. Consider this: if I have 300 friends and each of them have 125-300 friends, that becomes a powerful (and multiplying!) social networking opportunity. Obviously, Facebook has tremendous potential for prospecting new partners.

Recently, before I left on a ministry trip, I informed my Facebook friends (via the status update on my profile) of the group and city I was headed to serve. Bingo. Long lost friends, old business and ministry associates, remote relatives and even current donors from that area started to respond to see about getting together. People were willing to drive over 50 miles away to meet! After greeting and updating each other, I was then able to “invite” a few to financially partner with me.

Just this week, I moved a potential prospect to a new partner. Even though we had known each other for years, this friend had never donated. How was I able to reconnect with this new monthly donor? You guessed it. Facebook. So, when you add a person as a friend and exchange messages, ask them if they would like to hear what God is doing in your life, family and ministry. God is answering my prayers and providing new opportunities (and appointments) with people from my past.

Lastly, why not include a link to your Facebook page when you send out your ministry update emails? People will sign up and begin to pray, encourage, and even give to what God is doing in your life and ministry. Don't wait. Ask God today to help you use Facebook as your new “Partner Prospecting Tool!”

 
About the Author

Dave Meyers is Director of Development for New Tribes Mission USA, equipping new missionaries to raise their support and join the 3300 NTM workers planting churches among 269 different unreached people groups. He and his family live in Roach, Missouri.

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